WAEC Syllabus for Marketing 2022/2023 | Download Area of Concentration

The updated Waec Syllabus 2022 for Marketing is now available; candidates preparing for Waec 2022 are encouraged to download the new Waec Syllable 2022 in order to prepare for the upcoming WASSCE Examination.

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The Waec Syllable for Marketing 2022 will assist students in directing their reading or study toward more appropriate topics and courses for the 2022 Waec test.

If you’re looking for the most up-to-date WASSCE Marketing Syllabus 2022, Waec Marketing approved topics for 2022, Waec Syllable pdf, WASSCE Marketing pdf, or Waec area of concentration for Marketing, you’ve come to the right place.


WAEC Approved Syllabus for Marketing

S/NO TOPICS                                           NOTES
1 Introduction to Marketing   (a)  Meaning;

(b) Explanation of basic terms in marketing:    needs, wants, demands, product, exchange, transactions, and markets,

(c)  Brief history of marketing in Nigeria;

(d)  Functions of marketing.

2 Marketing Concepts  (a)   Meaning;

(b)  Various marketing concepts (production, product, selling, marketing and societal marketing).

 3 Marketing Mix and Marketing Environment      (a)  Meaning;

(b)   Elements (4 Ps);

(c)i  Explain Marketing Environment

(c)ii Factors affecting marketing environment:

–          political;

–          cultural;

–          religious;

–          economic;

–          technological;

–          social.

4. Products   (a)   Meaning;

(b)  Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral

products-oil and non oil;

(c)  Distinctions between classes of products.

(d)  Product Design*

5. Markets      (a)  Meaning;

(b)  Classification:

–           Consumer;

–           Organization (industrial, reseller and government)

6. Consumer and Organizational Behaviour  (a)  Meaning;

(b)  Influencing factors;

(c)    Decision process in logical order

7. Marketing Planning and Research (a)i   Meaning, process and importance;

ii  Elements of marketing planning;

iii Information required for marketing planning

(b)  Reasons for marketing planning and research.

(c) Utilization of feedback

8 Pricing (a)  Meaning;

(b)i Strategies  (haggling, cost-plus, demand and


ii Application of strategies*

(c)  Price determinants.


9 Advertising (a)  Definition;

(b)  Functions;

(c)  Media – meaning, types, advantages, and disadvantages.

(d) Production of sample adverts*

10 Sales Promotion (a)   Meaning and Functions;

(b)  Forms –  price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandise incentives.

11 Merchandising (a)  Meaning;

(b)   Elements (packaging, branding and labeling)

(C)   Influencing factors;

(d)   Functions.

12 Distribution (a)   Definition;

(b)   Channels of distribution (definition and types)

(c)  Factors influencing the choice of distribution channels

(d)   Functions of channel members.

13 Transportation (a)   Meaning, mode, choice and importance;

(b)  Documents used in transportation;

(c)  Factors affecting the choice of transportation

14 Warehousing (a)  Meaning, types, and functions.

(b)  Activities in the warehouse

15 Market Unions and Facilitators (a)   Market Unions (Meaning and types)

(b)   Roles of Market Unions in local markets;

(c)   Market Facilitators – meaning, types, and roles.

16 International Marketing (a)  Meaning, importance/reasons, and methods of engaging in international marketing,

(b)   Influencing factors;

(c)  Guiding rules and regulations;

17 ICT in Marketing (a)  E-Marketing (electronic marketing) – meaning, , importance, uses, ethics, and abuses.
18 Entrepreneurship in Marketing (a)   Meaning of entrepreneurship and entrepreneur;

(b)   Sources of funds;

(c)   Factors affecting the location of a market outlet;

(d)   Management of market outlets – purchase and supply of goods and services;

(e)   Selling and bargaining skills;

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